You know you need to market your dance studio, but where to start? There are so many dance marketing strategies, you can easily get lost. Use the table of contents if you’d like to hop to a specific dance marketing type or strategy, or look through the entire post in order to get a sense of the ideas that will be the best fit! Let’s dive in & get the word out about your dance studio!ġ3 Wrapping It Up With a Bow First, Let’s Get Clarity on Your Dance Studio Goals! Determining your goals It will help you get clear on your goals, determine the best marketing approaches for your particular studio, and stick to them. This Dance Studio Marketing 101 handbook breaks the topic down into bite-size pieces. If you’re like most studio owners, the last thing you want to do after a long week is to focus on marketing, but doing so thoughtfully will encourage a slew of new dancers to walk through your doors. And 100% it can help you get more students registered into your dance programs.īecause the truth of the matter is, you may have a wonderful dance studio with excellent faculty and quality classes, but without a marketing plan and strategy, you’re unlikely to do much growing. ![]() Here’s the good news! Marketing can actually be very creative, and dare I say it? (Almost) Fun. You expected owning a dance studio to be a challenging yet exhilarating adventure. Depending on the studio, a variety of dance styles may be offered, or only one.I get it!! You opened a dance studio out of a passion for dance and the desire to pass that love down to the children in your community. ![]() Commonly referred to as dance schools in Europe, they are often based locally and offer classes to interested students who live nearby. In China, the term dance studio is also used to describe a place which is established to teach dance. Other essentials in any dance studio are a table for teacher notebooks and other instructional materials, as well as a large wall clock. In purpose-built dance studios, it is typical for at least one wall to be covered by floor to ceiling mirrors, which are used by dancers to see their body position and alignment. A piano is still commonly used to accompany ballet and tap dance, especially in professional studios. As music is an integral part of dance, nearly all dance studios have a sound system for playing CD's or music via a Bluetooth enabled device a remote control is essential for the sound system to make it easy for the instructor to repeat musical passages as needed. Other common features of a dance studio include a barre, which can be either fixed to the wall or be a standalone move-able device that is approximately waist height and used as a means of support. This is considered vital to promote good health and safety. In many cases, the floor is sprung, meaning the construction of the floor provides a degree of flexibility to absorb the impact of intensive dance exercise, such as jumping. ![]() The smooth vinyl floor covering, also known as a performance surface and commonly called "marley", is generally not affixed permanently to the underlying floor and can be rolled up and transported to performance venues if needed. The term is typically used to describe a space that has either been built or equipped for the purpose.Ī dance studio normally includes a smooth floor covering or, if used for tap dancing, by a hardwood floor. Place for dance education and practicing Dancing lesson at College, CambridgeĪ dance studio is a space in which dancers learn or rehearse.
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